
Seeding, Starting, and Scaling Local Branding Initiatives
A study of economic development strategies that establish manufacturing entrepreneurial ecosystems
UMA envisions an active, diverse, equitable, and interconnected community of makers and manufacturers in every region that has access to the resources and market opportunities needed to thrive. We believe the vehicle for this is a Local Branding Initiative (LBI). LBIs across the country are developing new systems that support urban manufacturing – both legacy companies and the growing new wave of businesses. These systems are being created and improved upon through collaborations and relationships among diverse stakeholders engaged in a manufacturing entrepreneurial ecosystem that is open and accessible to diverse entrepreneurs. And while no two cities, ecosystems, or LBIs are exactly the same, UMA and our partners see impacts, benefits, and growing opportunities that makes the LBI strategy one that should be replicated.