How to Develop a Locally-Made Brand Platform

This “How to Develop a Locally-Made Brand Platform” toolkit provides a step-by-step guide for cities interested in leveraging their place-based identity to grow sales and develop export markets for their local manufacturers. This toolkit largely draws on the experience of SFMade, a non-profit organization based in San Francisco, that in three short years has developed a successful business-to-consumer locally-made brand platform that has elevated awareness and sales for San Francisco’s local manufacturers.